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Digital Analytics

Company: Genpact
Location: Danbury
Posted on: May 10, 2022

Job Description:

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world's biggest brands-and we have fun doing it. Now, we're calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.

Inviting applications for the role of

Job title: Digital Analytics
Type of hire: Fulltime
Location : Danbury, CT [Remote + Travel as per client requirement]

We are looking for Senior Manager with 5-12 years of experience in Digital analytics in pharma / life science , which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.

Key Requirements
5-12 years of experience in Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
Work with Digital colleagues to manage successful execution of the digital strategy including solution adoption, scaling and business case achievement
Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
Knowledge on all aspects of Veeva CRM including SFE areas like territory management, account alignments, survey deployment,s training, facilitating data stewardship, development of new functionality and testing/monitoring data quality etc
Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
Experience in customer journey, channel and content affinity models, customer insights
Hand on experience in R, Python, SQL, Data Bricks
Experience in web analytics, adobe analytics, social media analytics
Identify the optimal solution among proposed implementation solutions and design the process to meet the customer needs.
Manage changes in requirements over the project lifecycle and partner with the project manager to assess the impact on the project scope.

Bachelors in Pharmacy / technology

Keywords: Genpact, Danbury , Digital Analytics, Other , Danbury, Connecticut

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