Digital Marketing Specialist
Company: Belimo
Location: Danbury
Posted on: January 12, 2021
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Job Description:
Belimo is--a global--leader in the development, production
and--marketing of--actuator solutions for controlling heating,
ventilation and air conditioning systems. Actuators, control valves
and sensors make up the company's core business.JOB SUMMARY The
Digital Marketing Specialist is responsible for maintaining and
growing the digital presence of Belimo via Social media, the
company website, email marketing campaigns and other channels. The
position requires strong analytic skills to delivery an effective
and efficient digital marketing strategy that ensures Belimo
maintains a strong digital presence that meets the company's
objectives and brand strategies.COMPANY'S MISSION AND VALUES The
objectives of this position are fully integrated to the objectives
of the Company's Mission and Values. It is the responsibility of
all employees to perform their duties in accordance with Company
Policy.REPORTING STRUCTURE The Digital Marketing Specialist reports
directly to the Manager, Marketing Americas and is part of the
Product Management Department. The Digital Marketing Specialist
bears full responsibility for agreed upon goals and objectives.JOB
RESPONSIBILITIES Social Media Tasks:* Lead development of social
media posts and ensure active social media presence. Attention to
detail and ensuring that all information is conveyed accurately,
timely and meets objectives is required. Work with others to ensure
latest and accurate information conveyed.* Prepare and execute
social media posts in FR-CA, Spanish and Portuguese minimum
2x/month utilizing Belimo translation process.* Maintain Instagram
and Twitter, global social media channels for Belimo. Updates to
stories, company info/pix and responses as needed. Ensure all
aspects follow CD standards.* Social Media management working with
agency or solely to develop/execute plan to enhance performance,
followers, interactions utilizing advertising/boosting efforts,
etc.* Creation/Assist with video development/editing as needed for
social media posts, etc.Website/Web Strategy Tasks:* Work with Web
Specialist as necessary to execute effective digital campaigns,
create landing pages as needed, etc.* Enhance PPC efforts, manage
Google ad words campaign. Analyze current/past activities to
develop campaign optimization. Regular monitoring/analysis of PPC
efforts and maintaining of budgets.Other:* Google analytics expert,
create quarterly & year-end social media and e-mail metrics
analysis reporting.REQUIREMENTS * Bachelors Degree in
Marketing/Digital Marketing* Minimum of 3-5 years of relevant work
experience* Proficiency in Microsoft Office; PC-literate* Strong
knowledge/experience with websites (CMS), social media platforms
advertising tools, Google Analytics Certified* Prior experience
leading/executing campaigns on social media channels* Ability to
work independently, as well as part of a larger team, manage
multiple products and meet deadlines* Excels in fast paced
environment and able to quickly adapt to change* Demonstrates
strong interpersonal, communication, writing, proofreading &
creative skills* Detail oriented multi-tasker who is able to
prioritize workload and time effectively while still paying
attention to detailDesirable:* Digital Marketing/Social Media
Certification from accredited school* Graphic design/video program
knowledge is a plus* Writing/presentation sample requiredWe offer
competitive salary & an excellent benefits package including
performance bonus & an outstanding 401K Plan. Belimo is an Equal
Opportunity Employer.Job Requirements:
Keywords: Belimo, Danbury , Digital Marketing Specialist, Other , Danbury, Connecticut
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