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Director, Global Marketing

Company: Hologic
Location: Danbury
Posted on: July 16, 2020

Job Description:

Marketing Functional Excellence – Develop, direct and execute the global Breast Health Integrated Solutions long-term marketing plans that achieve our strategic plan of further improving the breast health continuum of care. Oversee all aspects of marketing functional excellence, brand development, customer insight development, products, promotion/messaging, executing through the field organization, pricing, customer acquisition and retention tactics. Collaborates very closely with Market Insights, Sales, National Accounts, Healthcare Economics and Medical Education in the execution of the marketing plans. · Portfolio Management – Responsible for portfolio management including customer need identification, opportunity assessment and prioritization, new product launches, product end of life plans, and new business models leading to a strategic product roadmap for the Integrated Solutions portfolio. Oversee the development and execution of the product marketing launch plans required for the successful introduction of new products. Ensure the coordination of marketing initiatives, programs, and product launches on a global basis, ensuring market, company and product readiness. Collaborates closely with R&D, Business Development and cross-functional partners supporting new product development and launch. · Talent Management – Attract, hire, and develop marketing talent and leadership capability. Manage succession planning and employee development to ensure a strong talent pipeline for all key positions within the Breast Health marketing organizations. Lead by example through objective setting, performance management, regular communication and feedback, staff development, and appropriate rewards/recognition. · Strategic Planning – Develop, direct and execute the global Breast Health Integrated Solutions annual business plan. Ensure that marketing plans, programs, revenue and expense goals are achieved. Contribute as a key voice in the development of 5-year Strategic Plan. · Market Insights and Customer Relations – Ensure continuous monitoring of business and product strategies based on market developments and competitive product offerings. Oversee the development of business plans and product positioning in the market to meet customer needs. Proactively develop relationships and interact with customers and Key Opinion Leaders to maximize and accelerate the development of new products. · General Management – Lead, manage and coach the Breast Health Integrated Solutions marketing organizations responsible for delivering global, world class product marketing strategies, programs and partnerships required to achieve the Breast Health vision. Oversee the development and execution of product strategies and marketing plans, including identifying the market opportunity and quantifying the business potential. Oversee the creation, communication and promotion of the value proposition that Breast Health Integrated Solutions products provide to each customer segment. Ensure accurate market and sales forecast guidance and performance tracking for the Breast Health product portfolio. Work closely with supply chain to manage forecasts/inventory strategies and any global allocation decisions. Qualifications · Strong understanding of the healthcare system, plus global medical device economics and pricing · Potential to absorb complex technical product knowledge · Demonstrated competitive and strategic mindset Education · Bachelor’s degree in business or a scientific discipline is required; MBA preferred. Experience Required · 10 years of experience in marketing, strategy, sales or business development role · Experience with strategically shaping future business direction · Requires demonstrated success in people management, including team development. Desired · Experience in medical device marketing · Experience in consumer and/or patient marketing · Experience and passion for driving organizational change

Keywords: Hologic, Danbury , Director, Global Marketing, Other , Danbury, Connecticut

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