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Marketing Manager

Company: Waterworks
Location: Danbury
Posted on: September 21, 2022

Job Description:

Waterworks - Inspiring Great People and Great Design.
Join the Nation's premiere brand for bath and kitchen and discover a luxury work experience where diverse ideas are met with enthusiasm, and where you can be challenged to learn and grow to your full potential.
Waterworks, the Nation's leading luxury brand for the bath and kitchen, is searching for a Marketing Manager as an important and integral part of our team!In this role, you will collaborate regularly with the product and marketing teams, including senior leadership, to develop creative content, social media and PR programs which elevate our brand and inspire the design community. The role oversees a team of two talented individuals and two external agencies.
The ideal candidate isenergized by operating in a fast-paced, dynamic setting. If you are inspired by great design and compelling storytelling; are an excellent project and people manager and an effective problem solver, this could be the right role for you!
True to Waterworks roots, we value and cultivate long-standing relationships with our clients and our associates. We work in a highly collaborative, creative environment that values each associate's contribution toward delivering beautiful, innovative, luxury products while providing superior customer service. We offer our associates with training and professional development, career growth opportunities, competitive salaries, bonus potential, and a comprehensive benefits package including 401k.
Primary Responsibilities
Creative Content Development:

  • Partner with product and marketing teams to develop overall messaging and storytelling across the brands digital and traditional media platforms.
  • Facilitate brainstorms across departments and actively engage with other brands content to inspire new ideas and unique programs.
  • Manage the development of stories - from concept to execution including photography, advertising, social media and direct mail - in close partnership with our creative team.
  • Produce all photoshoots (still and video): photographers, stylists; retouching; product orders; set builds; shot lists; timelines; estimates; etc.
  • Project manage cross functionally to ensure all communications are delivered on time and on budget.

    Social Media/PR

    • Oversee the strategic planning and development of Waterwork's current social media platforms and continue to evolve and recommend new programs that drive engagement and maintain brand strength.
    • Supervise content calendars to align with overall marketing stories that are on brand and forward-thinking.
    • Prepare analytics-based social insights and content strategy pivot recommendations based on quantitative metrics.
    • Develop and implement US and international PR efforts including messaging, press events, agency requests, press releases, etc.


      • Coordinate production with internal partners and external vendors for any Waterworks printed products such as catalogs, packaging, signage, etc.
      • Manage and track finance and accounting needs for content, social and PR projects.
      • Other responsibilities as needed based on priorities.

Keywords: Waterworks, Danbury , Marketing Manager, Executive , Danbury, Connecticut

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