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Senior Manager : MCM [Multi Channel Marketing] & Digital analytics

Company: Genpact
Location: Danbury
Posted on: June 21, 2022

Job Description:

Role : Senior Manager : MCM [Multi Channel Marketing] & Digital analytics Job description : We are looking for Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns. Key Requirements

  • 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
  • Experienced in Omni channel environment
  • Physician journey in an omni channel environment
  • Understand the preferred communication channel
  • Calculate ROI of various marketing tactics
  • Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
  • Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
  • Experience in customer journey, channel and content affinity models, customer insights
  • Hand on experience in R, Python, SQL, Data Bricks
  • Experience in web analytics, adobe analytics, social media analyticsQualifications
    • Bachelors in Pharmacy / technology
    • MBA
    • MS/MTech/Mpharma

Keywords: Genpact, Danbury , Senior Manager : MCM [Multi Channel Marketing] & Digital analytics, Executive , Danbury, Connecticut

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