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Marketing Director

Company: Vanguard Staffing
Location: Brewster
Posted on: February 20, 2021

Job Description:

Actively seeking an experienced full time Marketing Director in Putnam Country.Roles and Responsibilities Include:* Enhance product branding and strengthen corporate identity to the industries served, including advertising, literature, packaging, promotions, and websites.* Build, plan, and implement the overall marketing strategy involving advertising, literature, packaging, promotions, and websites along with developing a digital strategy.* Measures and reports performance of all marketing campaigns and assesses against goals.* Identifies trends and insights to optimize spend and performance based on these movements.* Manage and oversee diverse marketing channels.* Develop and manage marketing budgets.* Plans and executes all web SEO/SEM, database marketing, social media and advertising campaigns.* Track SEO and Google Analytics data and make complex analysis.* Research the competition, investigate benchmarks and provide suggestions for improvement.* Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management.* Conduct customer brand and product research initiatives.* Offer expert advice to develop innovative advertising, public relations, social media and events.* Supervise a marketing team, including hiring, training, workloads, schedules and deadlines.Requirements:* Bachelor's or Master's in marketing or similar relevant field.* Proven successful experience as a Marketing Director or Digital Marketing Director.* 8 - 10 years of experience in developing and implementing marketing strategies, particularly within the construction industry.* In depth knowledge of different digital marketing channels.* Good knowledge and experience with online marketing tools and best practices.* Solid knowledge of hands-on experience with SEO, Google Analytics and CRM software, Excel* Knowledge of web design cost, benefit, and procedures.Send Your Resume Today!

Keywords: Vanguard Staffing, Danbury , Marketing Director, Executive , Brewster, Connecticut

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