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Digital Marketing Specialist

Company: Health Quest
Location: Lagrangeville
Posted on: April 6, 2021

Job Description:

Overview Nuvance Health is a family of award-winning nonprofit hospitals and healthcare professionals in the Hudson Valley and western Connecticut. Nuvance Health combines highly skilled physicians, state-of-the-art facilities and technology, and compassionate caregivers dedicated to providing quality care across a variety of clinical areas, including Cardiovascular, Neurosciences, Oncology, Orthopedics, and Primary Care. Nuvance Health has a network of convenient hospital and outpatient locations - Danbury Hospital, New Milford Hospital, Norwalk Hospital and Sharon Hospital in Connecticut, and Northern Dutchess Hospital, Putnam Hospital Center and Vassar Brothers Medical Center in New York - plus multiple primary and specialty care physician practices locations, including The Heart Center, a leading provider of cardiology care, and two urgent care offices. Non-acute care is offered through various affiliates, including the Thompson House for rehabilitation and skilled nursing services, and the Home Care organizations. For more information about Nuvance Health, visit www.nuvancehealth.org. Responsibilities Title: Digital Marketing Specialist Reports To: Director, Digital Marketing Department: Marketing FLSA Status: Exempt Purpose: The Digital Marketing Specialist has strong analytic and statistical capabilities with an expertise in translating data into meaningful market and consumer insights. The successful candidate is knowledgeable in market research and CRM, website, online brand management, SEO analytics, etc. The Digital Marketing Specialist reports to the Director, Digital Marketing. The position will be located at our future Danbury, CT office. Essential Responsibilities:

  • Collaborates with marketing team and other stakeholders to drive success and growth of digital channels
  • Recommends measurements and strategies using data to drive business decisions resulting in achievement of Nuvance Health 2025 objectives
  • Proposes and manages market research projects to generate consumer insights in support of improved marketing strategy and planning
  • Undertakes continuous analysis of competitive environment and consumer trends, communicates trends and learnings to stakeholders and provides strategic recommendations as appropriate
  • Query datasets and aggregates disparate data across systems to bring insights and trends to influence marketing campaigns, creative and investment decisions
  • Conducts quantitative analysis and modeling, extracts insights from data and develops and delivers presentations to a large variety of audiences
  • Compiles, analyzes and distributes timely reports on recurring and completed campaigns incorporating relevant KPI's. Develops insights based on trends for further consumer journey development
  • Conducts regular QA assessments of all CRM activities to ensure optimal results and Deploys digital campaigns, including acquisition, retention, reactivation and promotional activities
  • Curates and optimizes consumer/patient contact lists effectively to increase personalization capabilities and uses demonstrated best practices to ensure optimal delivery of results in multiple digital channels
  • Trains, coaches and counsels team members to measure ROI and KPI's as related to digital engagement initiatives
  • Assesses market trends and reports on findings and translates data into meaningful market and consumer insights
  • Communicates research and analytical findings to be incorporated into written, visual, digital, e-mail and audio content/formats that inspire and encourage desired actions by key audiences
  • Demonstrates regular, reliable and predictable attendance14. Maintains and models Nuvance Health values
  • Performs other duties as required. Qualifications Education and Experience Requirements:
  • Bachelors degree in Marketing, IT or equivalent experience Minimum four (4) years of experience working in a marketing environment or marketing/digital/interactive agency preferred
  • Strong in conducting complex analysis - gathers data resourcefully, conducts quantitative and qualitative analysis independently and effectively
  • Strong familiarity framing and structuring a problem
  • Strong in seeking insights - extracts insights from data/analyses, translates findings into practical recommendations
  • Able to work autonomously, but also collaboratively on projects
  • Experience working with Customer Relationship Management (CRM) platforms
  • Excellent time/project management skills License, Registration, or Certification Requirements:N/A

Keywords: Health Quest, Danbury , Digital Marketing Specialist, Advertising , Lagrangeville, Connecticut

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